Candidate Videos 101: 🎥 Shoot Day
Now that you’ve handled the strategy, script, and location scouting, it’s time for the fun part: filming. At Crombie Marketing, we want our candidates to feel relaxed and confident so their message comes across naturally. Here is what you can expect when our team arrives on-site for your shoot.
The Order of Events
When we arrive at the location, we follow a specific workflow to ensure the best possible quality. You won’t need to do much during this phase—this is where we handle the technical heavy lifting:
Set up Scene/Background: We find the best angle at our location to ensure you look great and the background isn't distracting.
Set up Cameras: We position our gear for the right framing, whether it’s a standard horizontal look or vertical for social media.
Set up Lights: Proper lighting is the difference between a "home movie" and a professional campaign ad. We’ll adjust the highlights and shadows to make the shot pop.
Set up Microphones: Clear audio is non-negotiable. We’ll get you mic’d up and run a quick sound check.
Set up Teleprompter: We’ll get the prompter ready so you can read your lines naturally.
When the Camera is Rolling
Once the "Record" button is pressed, the pressure is off. We don’t expect a one-take wonder!
As Many Takes as it Takes: We let the camera roll. If you stumble on a word or want to try a different inflection, we’ll keep the camera rolling. We will do as many takes as needed to get the perfect delivery.
Direction: Our team will help direct you throughout the process. We might ask for "one more with more energy" or suggest a slight change in posture to ensure you look your best.
No Stress: If an error is made, we just pause and restart the sentence. The magic happens in the editing room.
Post-Production & Editing
Once we wrap the shoot, the project moves into the editing phase. To cross the finish line, we’ll need a few final assets from your campaign:
Campaign Essentials: Please have your official logo, website URL, and the required legal disclaimer ready to send over.
The Edit: We’ll piece together the best takes, add b-roll, and mix the audio.
Revisions: We work closely with our candidates on the final product. You’ll have the opportunity to review the draft and work with us on any necessary revisions to ensure the final video is exactly what your campaign needs.
We look forward to seeing your message on the screen and helping you cross the finish line on Election Day. Thank you for choosing us to be a part of your team!
— Louis
